Abbott Fragrance Sephora Launch

Goal: To create a cohesive multi-channel launch campaign highlighting Abbott Fragrances' philosophy to announce their new placement in Sephora, engaging both existing customers and key online creators.

Role: Art Director & Lead Designer

Software used: Adobe Photoshop & InDesign

Outcome: Developed a suite of graphics and assets, increasing brand visibility and community engagement. Sold out our Explorer Kit Sample Set online in 1st quarter.

"In my travels, I have experienced the vast wonders of the American outdoors,

from the East Coast to the West Coast. Michael and I started Abbott to celebrate those landscapes. Our line of fragrances, each inspired by an ecological destination,

help ground and focus us."

Jose Alvarez - Co-founder of Abbott NYC

During my time at Abbott Fragrances, we successfully secured placement in Sephora - a major milestone for the brand! Our Influencer Marketing Campaigns raised awareness and ultimately caught the attention of the well-known retailer.

After securing the partnership, our focus shifted to announcing the news to our existing consumer base. We launched a multi-channel rollout that included social media campaigns, e-mail, digital ads, in-person activations, branded merch, and custom mailers - particularly targeting creators within PerfumeTok to amplify excitement and reach.